Our latest expert spotlight features Rodion Gusarov, an affiliate specialist at Royal Partners and the winner of Peachtober Frenzy. We met him at SiGMA World Rome, where he shared candid insights about industry dynamics, brand visibility, team culture and the subtle factors that shape recognition in iGaming.

“The best thing we need is the connection between people.” — Rodion Gusarov

This single line captures his approach to partnerships, content and expo networking and sets the tone for the entire conversation.

A Closer Look at the Interview

Rodion describes his day-to-day work as a blend of traffic analysis, partner relations and continuous communication. Despite an intense schedule, he keeps expanding his skill set and credits much of this progress to the support he receives inside his organisation.

When discussing what makes a provider memorable after an expo, he highlighted atmosphere and authentic interaction rather than booth design or mechanics. For him, a brand stands out through presence, energy and the people representing it.

He also shared his perspective on the recent momentum around 18Peaches, noting how consistent media activity and fast communication formats strengthen visibility during major events.

Team Culture and What Truly Drives Progress

Rodion believes that strong performance in affiliate operations grows out of coordination, trust and shared responsibility. As he explained:

“We start from organizing all the interviews, then move to exclusive bonuses for our partners, analysing, building new brands and sharing a vibe with each other. We create friendship along the way. This is the most important part for me.”

This view reflects how deeply he values internal dynamics. For him, consistency and collaboration help teams stay aligned, manage peak workloads with confidence and maintain steady progress even during the busiest industry periods.

Watch the Full Interview

In the extended conversation, Rodion speaks openly about industry routines, expo dynamics and the impact that genuine human connection has at global events. He also shares a few unexpected stories and observations that did not make it into this article but say a lot about his professional mindset.

Watch the full interview to uncover the insights, reactions and behind-the-scenes moments that reveal who Rodion is both as a specialist and as a person.