18Peaches is pleased to announce the launch of #PeachMarathon, a multi-week interview series that brings together ten iGaming leaders in a structured, two-team format shaped by community participation.
Running in the lead-up to ICE Barcelona 2026, the project combines long-form conversations with a transparent scoring system where audience interaction directly influences outcomes. Team standings and individual results are determined by how the industry responds to each published interview.
A Format Built on Participation
#PeachMarathon is designed as a connected editorial series rather than a set of standalone episodes. Each conversation contributes to an ongoing challenge, with visibility and discussion driving progression throughout the campaign.
Two teams are formed, each guided by a host from the 18Peaches senior team. Every interview published under a team adds to its overall score, while responses to individual episodes determine personal winners within each group.
The Lineup
Team One, hosted by Aziz Akylbekov, CPO at 18Peaches, includes:
- Dinos Stranomitis, Director and COO at Altenar
- Eman Pulis, Founder at SiGMA World
- Cedomir Tomic, Founder at Alea Vegas Legends
- Colin Thompson, Co-Founder and Director at Clever Duck Media and The International Gaming Awards
- Surya Palli, Host and Creator at iGaming Real Talk
Team Two, led by Maria Vartanian, Senior Sales Manager at 18Peaches, features:
- Galust R. Stepanyan, CMO at Lynon
- Sergey Ghazaryan, CRO at GR8 Tech
- John Debono, Co-Founder and CTO at Elantil
- Vitalii Smoliarenko, Head of B2B at I AM ZENITH
- Jeremiah Maangi, CEO at iGaming AFRIKA
Together, the participants reflect a wide range of perspectives across technology, operations, media, and market development within the iGaming sector.
What’s at Stake
The prizes for the challenge were secured by 18Peaches at the SiGMA Rome Awards Auction in support of the SiGMA Foundation and will be awarded based on campaign results.
The winning teams will receive either a Cristiano Ronaldo autographed photograph, appraised at €24,000, or Fate, a contemporary artwork by artist EDO, valued at approximately €11,000. Community response determines how the prizes are allocated between the teams.
What Comes Next
The first #PeachMarathon interviews will be released soon, with new episodes published on a rolling basis throughout the campaign.
We invite the iGaming community to follow the series across 18Peaches’ social media channels and actively take part in the discussions. Reactions, comments, and reposts are not just feedback but a core part of how the project unfolds.
Final results will be announced shortly before the opening of ICE Barcelona 2026.