As part of the #PeachMarathon interview series, Colin Thompson, Co-Founder of the International Gaming Awards, joined 18Peaches for a conversation exploring industry reputation, transparency, and the long-term value of recognition. The discussion was led by Aziz Akylbekov, Chief Product Officer at 18Peaches, and reflected on the evolution of the awards and their place within the broader gaming ecosystem.

Thompson shared the origins of the International Gaming Awards, explaining that the initiative was created to highlight the positive contributions of the gambling industry at a time when public perception was largely negative. Over the years, the awards have grown into a respected platform that celebrates excellence while maintaining a strong charitable focus.

Transparency, Fairness, and Industry Trust

A central theme of the conversation was the importance of transparency in maintaining credibility. Thompson outlined how fairness in judging and openness in the evaluation process have been critical to building trust with participants and the wider industry. He emphasized that a strong reputation is earned through consistency and a willingness to stand by clear principles, particularly in a competitive environment.

The discussion also touched on how unique stories and genuine achievements resonate more strongly than performance metrics alone. Thompson noted that companies which articulate their identity and purpose clearly tend to leave a lasting impression, both within awards processes and beyond.

Tradition, Change, and Long-Term Commitment

The episode explored how the industry has evolved, particularly with the rise of iGaming and generational shifts in professional culture. Thompson reflected on how traditions surrounding awards ceremonies have adapted over time, while still retaining a sense of occasion and celebration that many industry professionals value.

Commitment emerged as another recurring point, with Thompson sharing insights on sustaining a long-term project. He highlighted belief in the mission as a driving force behind the awards’ longevity, alongside the ability to adapt without losing sight of core values.

The conversation offered a reflective look at how recognition, when approached thoughtfully, can reinforce industry standards and encourage positive change. As #PeachMarathon continues to unfold toward its conclusion ahead of ICE Barcelona 2026, discussions like this contribute perspective on how reputation, fairness, and purpose continue to shape the iGaming industry.