As part of the #PeachMarathon interview series, Sergey Ghazaryan, Chief Revenue Officer at GR8 Tech, joined 18Peaches for a wide-ranging discussion on trust, partnerships, and sustainable growth in the iGaming industry. The conversation was led by Maria Vartanian, Senior Sales Manager at 18Peaches, and marked the opening episode of the campaign.
The discussion focused on how technology providers and operators can navigate an increasingly competitive and cost-sensitive market. Ghazaryan shared GR8 Tech’s perspective on positioning technology not simply as a product, but as part of a long-term partnership model designed to support operator growth rather than short-term performance.
Technology, Partnerships, and Market Pressure
A key theme of the conversation was differentiation in a crowded iGaming landscape. Ghazaryan emphasized that technology alone is no longer enough to stand out, noting that success increasingly depends on how well platforms understand operator challenges, regulatory pressures, and commercial realities.
The episode also addressed the importance of disciplined cost management. With acquisition costs rising and margins under pressure, Ghazaryan highlighted the need for operators to be selective with investments and realistic about growth strategies. Sustainable profitability, he noted, requires clear priorities and a willingness to avoid short-term decisions that undermine long-term stability.
Trust and Leadership in a Changing Industry
Trust emerged as a central thread throughout the discussion. Ghazaryan spoke about trust as a foundational element in both external partnerships and internal team dynamics, particularly in an industry shaped by rapid change and constant innovation.
Leadership was another focus, with the conversation touching on the value of entrepreneurial thinking, challenging established approaches, and understanding the iGaming ecosystem as an interconnected B2B2C environment. Ghazaryan also stressed the importance of empowering teams, arguing that strong internal cultures are critical for driving innovation and delivering consistent results.
As the opening conversation in the #PeachMarathon series, the episode set a grounded and experience-led tone, reflecting real operational challenges facing the industry today. The broader campaign continues to build toward its conclusion ahead of ICE Barcelona 2026, with community engagement playing a central role in shaping its progression.