Continuing the #PeachMarathon interview series, Surya Palli, Host and Creator of iGaming Real Talk, joined 18Peaches for a conversation centered on podcasting, storytelling, and the evolving role of interviews in the iGaming industry. The discussion was led by Aziz Akylbekov, Chief Product Officer at 18Peaches, and explored how long-form conversations are reshaping communication and personal branding in the sector.
Drawing on his background in iGaming marketing, Palli shared how his move into podcasting began as a way to confront a fear of public speaking and ultimately became a platform for deeper industry dialogue. He reflected on how interviews create space for perspectives that are often missed in traditional media formats.
Interviews as a Tool for Industry Storytelling
A core focus of the discussion was the value interviews bring to storytelling and knowledge sharing. Palli explained that well-prepared conversations often uncover unexpected insights, allowing guests to speak openly about their experiences, challenges, and motivations. This approach, he noted, helps shift industry conversations away from surface-level promotion toward more meaningful engagement.
The episode also explored the growing role of podcasts in iGaming PR and marketing. Palli highlighted how the format allows individuals and brands to develop authentic voices, offering an alternative to event-driven visibility and conventional press coverage.
Authenticity, Preparation, and Personal Growth
Preparation emerged as a recurring theme, particularly in building trust with guests. Palli described how researching past interviews and understanding a guest’s background helps create a comfortable environment, leading to more natural and insightful discussions.
The conversation also touched on personal growth, with Palli emphasizing how facing discomfort can reveal new skills and passions. He noted that authenticity—both from hosts and guests—is what ultimately makes podcast content resonate, especially as audiences increasingly seek genuine connections.
As the #PeachMarathon series progresses, the discussion with Surya Palli added a media and storytelling-focused perspective to the event. The campaign continues toward its conclusion ahead of ICE Barcelona 2026, with each episode contributing distinct viewpoints shaped by experience and open dialogue.