“Trust isn’t built in one meeting or one deal. It comes with consistency.” 🤝
In PrettySerious Episode 5, Maria Vartanian speaks with Isabella Lorenzini, Business Development Executive at Alea, about what business development really looks like beyond the surface, and what it takes to build lasting partnerships in iGaming.
In this episode, they cover:
- The real work behind strategy in iGaming
- Why relationships are as important as strategy
- How women approach negotiations and leadership
- Practical advice for those starting out in the industry
Watch the full episode on 18Peaches YouTube channel.


